When Gary Hirshberg Started the Stonyfield Farm Yogurt Company, He

question 143

Multiple Choice

When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing. He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg?

• A) formulated marketing
• B) entrepreneurial marketing
• C) ambush marketing
• D) undercover marketing
• E) intrepreneurial marketing

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Less

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A term used in construction and engineering to describe the final specifications of a project after completion, detailing how it was actually built.