Which of the Following Statements Is True of the Approaches

question 132

Multiple Choice

Which of the following statements is true of the approaches to marketing strategy?

• A) Intrepreneurial marketing applies to companies that sometimes lose their marketing creativity and passion that they had at the start.
• B) As small companies achieve success, they inevitably move away from more-formulated marketing.
• C) Within a company, a single strategy exclusively applies to all different businesses and products.
• D) Formulated marketing seldom involves developing formal marketing strategies and adhering to them closely.
• E) Formulated marketing encourages more marketing initiative and "intrepreneurship" at the local level.

---

Definitions:

Active Placebo

A placebo used in clinical trials that mimics some of the side effects of the drug being tested without containing the active ingredients.

Symptom Relief

The alleviation or reduction of symptoms related to a medical condition or disease.

Bipolar Disorder

A mental illness characterized by severe high (mania) and low (depression) mood swings.

Electroconvulsive Therapy

A psychiatric treatment in which seizures are electrically induced in patients to provide relief from mental disorders.