A Runner-Up Firm That Wants to Hold Its Share in an Industry

question 128

Multiple Choice

A runner-up firm that wants to hold its share in an industry without rocking the boat is a ________.

• A) market follower
• B) market maven
• C) market challenger
• D) market nicher
• E) market leader

---

Definitions:

Automatic Dishwashers

Machines designed to clean dishes, utensils, and sometimes other kitchen items automatically.

Radical Invention

An innovation that represents a significant departure from existing practices or products, often creating new markets or dramatically changing existing ones.

New-Product Strategies

Approaches, methods, or plans developed by businesses to introduce and establish new products in the market successfully.

Product Deletion

The process of permanently removing a product from a company's offerings due to factors like poor sales, obsolescence, or strategic realignment.