Computer Mouse and Interface Device Maker AdvTechPRO Is Only a Fraction

question 1

Multiple Choice

Computer mouse and interface device maker AdvTechPRO is only a fraction the size of software giant Terminal Time Software Inc. AdvTechPRO manufactures every variation of computer mouse imaginable (for left-handed people, wireless mice, shaped like actual mice, LED mice, etc.) . Through skillful ________, the firm dominates the PC mouse market, with Terminal Time Software as its runner up.

• A) centralization techniques
• B) niching
• C) brand imaging
• D) vertical integration
• E) benchmarking

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Definitions:

Classical Endocrine Signaling

A method of cellular signaling wherein hormones are released by glands into the bloodstream and transported to target organs or tissues to elicit specific physiological responses.

Insulin-like Growth Factor

A protein with high similarity to insulin; it plays an important role in childhood growth and continues to have anabolic effects in adults.

Second Messenger

A substance inside a cell that acts as a signal molecule in response to an external stimulus, transmitting the message initiated by the first messenger.

Neuroendocrine Signaling

Neuroendocrine cells produce neurohormones that are transported down axons and released into the interstitial fluid.