Which of the Following Is Most Likely a Disadvantage of Viral

question 103

Multiple Choice

Which of the following is most likely a disadvantage of viral marketing?

• A) Viral marketing usually takes time to make an impact.
• B) Viral marketing is very expensive.
• C) Marketers have little control over who receives the viral message.
• D) Viral marketing messages are offensive to the audiences who are not a part of the targeted market.
• E) Viral marketing messages are blocked by most search engines.

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Definitions:

Phenomena

Observable events or occurrences that can be investigated scientifically or otherwise understood through empirical observation.

Theory

A system of ideas intended to explain something, based on general principles independent of the thing to be explained.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation, that can be tested through experimentation and observation.

Operational Definition

A clear, precise description of a variable in terms of the procedures used to measure or manipulate it in a research study.