AmazonCom and GEICO Approach Customers Via Web Sites or Mobile

question 108

Multiple Choice

Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of ________ marketing.

• A) mass
• B) niche
• C) individual
• D) multi-level
• E) direct

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Definitions:

Normal Distribution

A statistical distribution where data is symmetrically distributed around the mean, with most observations clustering around the center and fewer observations the further away they are from the mean.

Observational Studies

A study where the researcher observes and records behavior without manipulating the environment or conditions.

Experiments

A procedure undertaken to test a hypothesis, typically involving the manipulation of variables to observe the effect on some behavior or condition.

Sample

A subset of individuals or observations drawn from a population used for statistical analysis, intended to represent the population from which it is drawn.