All of the Following Are Benefits of Direct Marketing for Sellers

question 63

Multiple Choice

All of the following are benefits of direct marketing for sellers EXCEPT ________.

• A) access to small groups or individuals
• B) program flexibility
• C) mass reach and immediate returns
• D) low cost
• E) easy to personalize products

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Definitions:

Average Rate of Return

This financial ratio measures the profitability of an investment, calculated by dividing the average annual profit by the initial investment cost.

Estimated Annual Net Income

The projection or forecast of a company's net income over a one-year period, considering all expected revenues and expenses.

Straight-Line Depreciation

A method of allocating the cost of a physical asset evenly over its useful life.

Average Rate of Return

The ratio of the average annual profit to the initial investment, expressed as a percentage, used to assess the profitability of an investment.