After Selecting a Sweater on the Land's End Web Site

question 79

Multiple Choice

After selecting a sweater on the Land's End Web site, Kelly was asked to fill in details for the customer database. Kelly was given a form that required her to fill in her name, date of birth, and e-mail address. Kelly then checked a box that was next to the following statement: "Yes, I would like to receive weekly promotional information from Land's End online." Which of the following practices is evident from this scenario?

• A) e-mail hosting service
• B) e-mail spoofing
• C) catalog marketing
• D) contextual advertising
• E) permission-based e-mail marketing

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Definitions:

Compensation Plan

A structured policy designed by businesses to remunerate its employees, which can include salaries, wages, bonuses, and commissions.

Supply Chain Coordination

The practices and processes aimed at integrating activities and optimizing efficiencies across the supply chain to better serve the end customer.

Sell-Through

The percentage of units sold versus the number of units that were available to be sold, typically used to evaluate the demand and success of a product.

Sell-In

The process of selling products to retailers or distributors, as opposed to the final consumer.