Travis Computing Systems Earns Most of Its Revenue from Sales

question 3

Multiple Choice

Travis Computing Systems earns most of its revenue from sales and in-person computer services. The sales force at Travis recently began telemarketing and Web selling. How would telemarketing and Web selling most likely benefit Travis?

• A) The need for an outside sales force would be completely eliminated through telemarketing.
• B) Travis sales reps would be able to engage in more frequent face-to-face interaction with large, high-value customers.
• C) Travis sales reps would be able to service hard-to-reach customers more effectively.
• D) The overhead costs of Travis would significantly decrease.
• E) The current liabilities of Travis would decrease.

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Definitions:

Lower Power Parties

Those participants in a negotiation or conflict who possess less influence, resources, or status compared to other parties involved.

Business Deals

Agreements or transactions between businesses or individuals for the purchase, sale, or exchange of goods, services, or information.

Big Players

Major or influential entities in a particular area, industry, or context, often having significant power or influence.

Use of Threats

A negotiation or influence strategy involving the signalling of intent to inflict harm or loss on another party if one's demands are not met.