Which of the Following Questions Would Help a Marketer Evaluate

question 122

Multiple Choice

Which of the following questions would help a marketer evaluate the return on a sales promotion investment?

• A) Was the sales force successful in filtering out the good prospects from the poor ones?
• B) Did customers enjoy the events associated with the promotion?
• C) Did customers receive high-quality promotional products?
• D) Did the promotion attract new customers or more purchasing from current customers?
• E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?

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Definitions:

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public, by practicing ethical and sustainable business practices.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Corporate Social Responsibility

A company's commitment to manage the social, environmental, and economic effects of its operations responsibly and in accordance with public expectations.

CSR Program

Corporate Social Responsibility program, initiatives by a company to assess and take responsibility for its effects on environmental and social wellbeing.