Refer to the Scenario Below to Answer the Following Question(s)

question 127

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Which of the following promotions would be most appropriate for Reliable Tools to use in its attempt to promote its products and generate new business leads?

• A) rebates and price packs
• B) premiums
• C) specialty advertising
• D) samples
• E) conventions and trade shows

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Definitions:

Second Language

A language learned by a person in addition to their native language, often for the purpose of communication in a multilingual environment.

Mesosystem

In Bronfenbrenner's ecological systems theory, the mesosystem refers to the connections between the microsystems or the settings where an individual actively participates (e.g., home, school, workplace).

Ecological-Systems Approach

A framework for understanding the complex interrelations between individuals and their various environments, from immediate surroundings to broader societal influences.

Interactions

Exchanges or direct involvements between two or more parties, entities, or substances.