To Measure the ________ Effects of an Ad After It

question 21

Multiple Choice

To measure the ________ effects of an ad after it has aired, the advertiser can evaluate how the ad affected consumer recall, product awareness, and preference.

• A) sales
• B) profit
• C) communication
• D) continuity
• E) associativity

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Definitions:

Reasonably Estimated

A concept that pertains to the feasibility of approximating a figure or amount in the absence of precise or complete information, often used in accrual accounting.

Bundled Sales

A marketing strategy where multiple products or services are packaged together and sold at a single price.

Lump-sum Contract

A type of contract in which all work is agreed to be completed for a single, fixed price, regardless of the actual costs incurred.

Recognized Up Front

The practice of recording or acknowledging revenue or expenses immediately at the time of a transaction.