Which of the Following Are the Three Characteristics That an Advertising

question 77

Multiple Choice

Which of the following are the three characteristics that an advertising appeal should have?

• A) engaging, informative, and stylish
• B) trendy, compelling, and appealing
• C) meaningful, believable, and distinctive
• D) unique, emotional, and entertaining
• E) humorous, memorable, and interesting

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Definitions:

Advertising Firm

A business specialized in creating, planning, and handling advertising and sometimes other forms of promotion for its clients.

Normative Control

The attempt to elicit and direct the required efforts of members by controlling the underlying experiences, thoughts, and feelings that guide their actions.

Professional Employees

Workers who have advanced degrees or specialized expertise in their fields and whose jobs typically involve mental or analytical tasks.

Gideon Kunda

An author and academic known for his work on corporate culture and the sociological aspects of work and organizations.