In Its Advertisements, Timex Promotes Its Affordable and Sturdy Watches

question 70

Multiple Choice

In its advertisements, Timex promotes its affordable and sturdy watches. Fossil emphasizes style and fashion in its advertisements, and Rolex stresses luxury and status. These are all examples of ________ appeals.

• A) rational
• B) reminder
• C) believable
• D) entertainment
• E) distinctive

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Definitions:

Societal Ethics

Principles and standards that guide behavior within society, reflecting beliefs about what is acceptable or unacceptable, right or wrong.

Consumer Buying Patterns

The purchasing habits of individuals or groups, often analyzed for marketing and business strategy.

Data Mining

The process of extracting useful patterns or knowledge from large sets of data, using techniques from statistics, machine learning, and database management.

Data Warehousing

The collection and management of large volumes of data from various sources, organized for reporting and data analysis.