In the Context of Media Timing, the Idea Behind ________

question 125

Multiple Choice

In the context of media timing, the idea behind ________ is to advertise heavily for a short period to build awareness that carries over to the next advertising period.

• A) continuity
• B) pulsing
• C) shuffling
• D) sequencing
• E) segmenting

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Definitions:

Fixed Position Layout

An arrangement where the product being worked on remains stationary, and workers, materials, and equipment move around it.

Takt Times

The pace at which products must be completed to meet customer demand, calculated as available production time divided by the quantity of product needed.

High-draw Items

Products or goods that consistently generate high demand from consumers or businesses.

Customer Exposure

The extent to which customers are aware of, have access to, or experience a product or service.