Refer to the Scenario Below to Answer the Following Question(s)

question 86

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60-percent discount."
-Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?

• A) periodic advertising in a local newspaper that follows a pulsing schedule
• B) daily advertisements on a cable television station
• C) daily commercials during the local evening news
• D) a billboard placed on the nearest interstate highway
• E) a billboard placed in a supercenter

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Definitions:

Psychoanalytic Approach

The psychoanalytic approach is a theory and therapeutic method developed by Sigmund Freud, focusing on unconscious processes and unresolved conflicts as the sources of psychological distress.

Unconscious Motives

Drives and desires that influence an individual's behavior and decisions without their awareness, stemming from the unconscious mind.

Experimental Psychology

The branch of psychology that uses experimental methods to research and understand psychological phenomena and behavioral processes.

Wilhelm Wundt

Wilhelm Wundt, often regarded as the father of psychology, was a German physiologist, philosopher, and professor who established the first psychology laboratory at the University of Leipzig in 1879.