In an Attempt to Set the Company Apart from Its

question 55

Multiple Choice

In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS?

• A) buzz marketing
• B) corporate logos
• C) corporate identity materials
• D) product publicity
• E) public service materials

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Definitions:

Economies of Scale

The cost advantages that a business obtains due to expansion and the scaling up of production, leading to a reduction in per-unit costs.

Division Manager

An individual responsible for overseeing a specific segment or division within a company, including its performance, operations, and strategy.

Production Goal

A target set by a business or an organization regarding the amount and quality of goods or services to be produced within a certain timeframe.

Pace of Production

The rate at which goods are manufactured or produced in a given timeframe.