Companies Often Fail to Integrate Their Various Communications to Consumers

question 12

Multiple Choice

Companies often fail to integrate their various communications to consumers because ________.

• A) historically, consumers have been able to distinguish between message sources
• B) advertising departments are reluctant to work with public relations professionals
• C) communications often come from different parts of the company
• D) personal selling and sales promotion are in direct conflict
• E) firms have overemphasized the concept of brand contact

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Definitions:

Present Value

The present value of an anticipated amount of money or sequence of financial inflows, discounted by a particular return rate.

Payments

Amounts of money that are paid or due to be paid by one party to another for goods provided, services rendered, or debt obligations.

Compounded Quarterly

The process of calculating interest on a principal amount at a specified interest rate, with the interest being added to the principal at the end of every three months.

End-Of-Quarter Payments

Payments that are made at the end of each quarter, typically in a financial or leasing agreement.