Companies Often Fail to Integrate Their Various Communications to Consumers

question 12

Multiple Choice

Companies often fail to integrate their various communications to consumers because ________.

• A) historically, consumers have been able to distinguish between message sources
• B) advertising departments are reluctant to work with public relations professionals
• C) communications often come from different parts of the company
• D) personal selling and sales promotion are in direct conflict
• E) firms have overemphasized the concept of brand contact

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Definitions:

Eurodollars

U.S. dollars deposited in banks in other countries.

Foreign Banks

Banks that are based in a country different from where they provide services or conduct operations.

Direct Quote

A direct quote is a representation of the cost of one currency in terms of another currency.

British Pound

The currency of the United Kingdom, which is one of the world's major currencies, traded extensively in the foreign exchange markets.