Excel Enterprises Uses a Web Site, Online Social Networks, and Print

question 159

Multiple Choice

Excel Enterprises uses a Web site, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain ________ in design and tone.

• A) variety
• B) simplicity
• C) creativity
• D) consistency
• E) flexibility

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Definitions:

Manual Selector Linkage

The mechanical connection that enables the driver to select gears manually in a vehicle, often connected to the transmission.

Transmission Fluid

A lubricant used in the transmission system of a vehicle to cool and protect the moving components.

Gasket Sealing Compound

A substance applied to gaskets in order to enhance their sealing capabilities, preventing leaks between component interfaces.

Converter-Out Oil Temperature

The temperature of the oil exiting the torque converter in an automatic transmission, important for monitoring transmission health.