In Order to Avoid Shortsightedness, Today Marketers Are Moving Toward

question 112

Multiple Choice

In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the ________ over time.

• A) organizational culture
• B) nonpersonal communication channels
• C) word-of-mouth influence
• D) customer relationship
• E) product life cycle

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Definitions:

Novation

is the act of replacing one obligation with another by mutual agreement, effectively transferring the rights and duties of one party under a contract to another party.

Delegation

The process of assigning specific duties or authority from one person to another within an organization or group.

Liability

A legal obligation or debt that an entity is required to pay to another.