A Consumer Is Reading a Magazine with an Advertisement, but Due

question 117

Multiple Choice

A consumer is reading a magazine with an advertisement, but due to a loud sound he is distracted from reading the advertisement and is not able to grasp its key points. In the context of the communication process, this unplanned static or distortion is called ________.

• A) noise
• B) encoding
• C) feedback
• D) response
• E) decoding

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Definitions:

Running Around

Commonly used to describe engaging in aimless or unfocused activity, potentially implying physical movement without a clear goal or purpose.

Marbles

Small, spherical objects often made of glass, clay, or stone, used primarily as toys in games or as decorative items.

Friendship Temperament

An individual's characteristic pattern of behavior and emotional style which influences their approach to friendship and social interactions.

Friendship Skills

The abilities or competencies required to form, maintain, and enhance positive social relationships with peers.