Which of the Following Is the First Step in Developing

question 136

Multiple Choice

Which of the following is the first step in developing an effective integrated communications and promotion program?

• A) designing a message
• B) identifying the target audience
• C) determining the communication objectives
• D) collecting feedback
• E) choosing the media through which to send a message

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Definitions:

Return On Investment

A financial metric calculating the profitability or efficiency of an investment, expressed as a percentage of the investment's cost.

Operating Assets

Operating assets are assets required for a company to conduct its daily business operations, excluding any financial investments.

Return On Investment

A metric utilized to assess the effectiveness or return on investment (ROI) or to compare the performance of various investments.

Interest Expense

The cost incurred by an entity for borrowing funds, typically calculated as a percentage of the principal loan amount.