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Boson Corp. is introducing consumers to its new car with the help of an advertisement campaign. This introductory campaign most likely aims to affect the ________ stage of buyer-readiness.
Openness to New Experiences
A personality trait characterized by a willingness to try new things, explore unfamiliar places, and engage in different activities or ideas.
Conscientiousness
A personality trait characterized by organization, dependability, and a strong sense of duty.
Agreeableness
A personality trait characterized by attributes such as trust, altruism, kindness, affection, and other prosocial behaviors.
Social Comparison
The process by which individuals evaluate their own abilities, achievements, and conditions in comparison to others.
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