Personal Communications About a Product Between Target Buyers and Neighbors

question 36

Multiple Choice

Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________.

• A) personal selling
• B) direct marketing
• C) public relations
• D) buzz marketing
• E) word-of-mouth influence

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Definitions:

Touchable Object

An object that can be perceived or interacted with through the sense of touch.

Abstractness

A quality of being non-concrete or theoretical, representing ideas or concepts rather than physical realities.

Manufactured Item

A product that has been produced from raw materials through manual labor or machinery, often within an industrial or factory setting, designed for consumer use or further processing.

Clothing

Items worn on the body typically made from fabric, textiles, or animal skins, used for protection, modesty, and symbolic identification.