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Marketers Can Choose from Two Basic Promotion Mix Strategies-Push Promotion

question 13

Essay

Marketers can choose from two basic promotion mix strategies-push promotion or pull promotion. Compare these two strategies.


Definitions:

George Washington

The first President of the United States, serving from 1789 to 1797, and a key leader during the American Revolutionary War.

Continental Army

The army raised by the Second Continental Congress in 1775 to fight the British during the American Revolutionary War, commanded by General George Washington.

Olive Branch Petition

A final attempt by the American colonials to avoid a full-on war with Britain by asserting their loyalty while appealing for their grievances to be addressed.

King George Iii

The King of Great Britain and King of Ireland from 1760 to 1820, whose reign included the American Revolutionary War and the loss of the American colonies.

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