Which of the Following Companies Uses a Direct Marketing Channel

question 71

Multiple Choice

Which of the following companies uses a direct marketing channel?

• A) Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide
• B) Germfight, a factory that manufactures dental products that it distributes only to select department stores
• C) Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store
• D) Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs
• E) Showdown, a clothing store that stocks merchandise from different international brands

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Definitions:

Reciprocal Determinism

A theory which posits that a person's behavior is influenced by both their own characteristics and the environment, in a mutually influencing relationship.

Operant Conditioning

A form of behavioral conditioning that adjusts the level of a behavior through the addition of positive stimuli or negative consequences.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Reinforcement

In behavioral psychology, an event that strengthens or increases the likelihood of a behavior by providing a consequence an individual finds rewarding.