Marketing Channel Management Calls for Selecting, Managing, and Motivating Individual

question 103

True/False

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

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Definitions:

Boomerang Approach

A sales technique in which the seller turns objections into reasons why the customer should actually buy the product.

Type of Products

Categories or classifications of goods and services based on their characteristics, uses, or customers served.

Tact

The ability to communicate or engage in an action carefully and considerately, often to avoid causing offense or to influence a situation positively.

Handling Objections

A sales technique that involves addressing and overcoming doubts or hesitations (objections) from potential customers.