Refer to the Scenario Below to Answer the Following Question(s)

question 33

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Alden Manufacturing produces small kitchen appliances-blenders, hand mixers, and electric skillets-under the brand name First Generation. Alden attempts to target newlyweds and first-time home buyers with this brand.
Considering that most young households have limited financial resources, Alden attempts to engage in target costing. "In doing this," says Milt Alden, the co-founder of Alden Electronics, "we have better control over keeping price right in line with customers."
Alden manufactures a three-speed blender, its top seller, along with a five-speed blender. The hand mixers are manufactured in two variants-a small handheld mixer with two rotating beaters and another that comes with an optional stand and an attached mixing bowl. Alden's temperature-controlled skillets are manufactured in a single style with three color options.
"Our product offerings are narrower," Milt Alden added, "but our line workers know each product like the back of their hands. This allows us to produce superior products while holding our prices low.
-Milt Alden uses which of the following strategies for pricing his products?

• A) basing company price on competitors' prices
• B) using everyday low pricing
• C) initiating an aggressive promotional campaign
• D) starting with customer-value considerations
• E) focusing on overall fixed costs of manufacturing

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Definitions:

Average Variable Cost

The variable cost per unit of output, determined by dividing the total variable costs by the number of units of output.

Output

The total quantity of goods or services produced or supplied by a firm or economy within a certain period.

Product Price

The amount of money required to purchase a specific good or service offered in the market.

Units of Output

Measures the quantity of production or goods produced by a firm or industry during a given time period.