Which of the Following Is NOT an Accurate Description of Modern

question 126

Multiple Choice

Which of the following is NOT an accurate description of modern marketing?

• A) Marketing is the creation of value for customers.
• B) Marketing involves managing profitable customer relationships.
• C) Marketing emphasizes selling and advertising exclusively.
• D) Marketing involves satisfying customers' needs.
• E) Marketing is building value-laden exchange relationships with customers.

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Definitions:

Revenues

The aggregate income derived from the trade of goods or provision of services, constituting the core business of a corporation.

Simplified Version

An easier or less complex form of something, often used to aid understanding or analysis.

Minimum Probability

The lowest chance or likelihood of an event occurring, often used in statistical analysis and decision-making processes to evaluate risk.

Costs

The expenses incurred in the production of goods or services, including materials, labor, and overhead.