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According to the five-step model of the marketing process, a company should ________ before designing a customer-driven marketing strategy.
Analytics
Computerized techniques to uncover and interpret meaningful patterns in big data.
Control Costs
Strategies and practices aimed at minimizing expenses and managing budget in business operations.
ICTs
Information and Communication Technologies, encompassing any digital technology that assists in creating, processing, storing, and exchanging information.
Surveillance
The close observation, especially of a suspected spy or criminal.
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