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Explain How and Why Marketers Go Beyond Selling a Product

question 62

Essay

Explain how and why marketers go beyond selling a product or service to create brand experiences.


Definitions:

Instinct

An innate, typically fixed pattern of behavior in animals in response to certain stimuli.

Loud Sound

An auditory experience characterized by high volume, potentially causing discomfort or hearing damage.

Hypothalamus

A small but crucial part of the brain involved in regulating many bodily functions, including hunger, thirst, temperature, and the release of various hormones.

Thalamus

A structure in the brain located above the brainstem that acts as a relay station for sensory information, directing it to the appropriate part of the brain for processing.

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