Which of the Following Marketing Orientations Calls for Aggressive Promotional

question 39

Multiple Choice

Which of the following marketing orientations calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships?

• A) the marketing concept
• B) the production concept
• C) the product concept
• D) the selling concept
• E) the societal marketing concept

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Definitions:

Competitive Factors

Elements that determine a company's competitive advantage or disadvantage in the market, such as product quality, price, and customer service.

Market Price

The current price at which an asset or service can be bought or sold in a marketplace, determined by supply and demand dynamics.

Subjective Feel

An individual's personal and emotional response or perception towards something.