When Customers Don't Know What They Want or Don't Even

question 42

Multiple Choice

When customers don't know what they want or don't even know what's possible, the most effective marketing strategy is ________ marketing.

• A) customer-driven
• B) customer-driving
• C) societal
• D) ambush
• E) affinity

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Definitions:

Breach

The violation of a law, duty, or other form of obligation, including breaking a contract or agreement.

Duty

A moral or legal obligation to perform an action or uphold a standard of behavior.

Liability

The legal responsibility for one's actions or omissions, potentially resulting in the requirement to compensate for damage or loss.

Constructive Trust

An equitable trust that is imposed in the interests of fairness and justice when someone wrongfully holds legal title to property.