Marketers Use Mobile Channels for Several Purposes

question 96

Multiple Choice

Marketers use mobile channels for several purposes. Which of the following is least likely to be one of those purposes?

• A) Enrich the brand experience.
• B) Send billing statement.
• C) Stimulate immediate buying.
• D) Make shopping easier.
• E) Boost sampling.

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Definitions:

Franchising

Franchising is a method of business expansion where a company (franchisor) grants the right to an individual or group (franchisee) to do business using the franchisor's brand and operational model.