Why Are Customers Often Considered the Most Important Sources of New

question 23

Multiple Choice

Why are customers often considered the most important sources of new product ideas?

• A) Customers are close to the market and can pass along information about problems and new product possibilities.
• B) The company can analyze customer questions and complaints to find new products that better solve consumer problems.
• C) Customers buy competing new products, take them apart to see how they work, analyze sales, and then decide to purchase.
• D) Customers review the sales, costs, and profit projections for a new product to find out whether the product satisfies the company's objectives.
• E) Customers estimate the minimum and maximum sales to assess the range of risk.

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Definitions:

Tranquilizers

Depressant drugs, such as Valium and Xanax, that reduce anxiety and induce relaxation.

Antianxiety

Pertaining to or describing any substance or action that reduces anxiety.

Tardive Dyskinesia

A neurological disorder characterized by involuntary, repetitive body movements, often resulting from long-term use of certain psychiatric medications.

Metabolic Syndrome

A cluster of conditions—increased blood pressure, high blood sugar, excess body fat around the waist, and abnormal cholesterol levels—that occur together, increasing the risk of heart disease, stroke, and diabetes.