Which of the Following Statements Is True of the New

question 104

Multiple Choice

Which of the following statements is true of the new product development process?

• A) The purpose of the idea screening stage is to create a large number of ideas.
• B) Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage.
• C) A product concept is the way consumers perceive an actual or potential product.
• D) The concept testing stage is the stage at which the product and its proposed marketing program are introduced into realistic market settings.
• E) Commercialization is the process of inviting broad communities of people such as customers, employees, and scientists into the new product innovation process.

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Definitions:

Asch

Refers to the Asch conformity experiments by Solomon Asch, which demonstrate the influence of group pressure on individual judgments.

Normative Influence

The influence of other people that leads us to conform in order to be liked and accepted by them, often guiding behavior and attitudes.

Social Pressure

The influence exerted by others, often peers, on individuals to change their thoughts, feelings, or behaviors to conform to group norms.

Dresses

Garments typically worn by women or girls that consist of a skirt with an attached bodice or a matching bodice giving the effect of a one-piece garment.