Refer to the Scenario Below to Answer the Following Question(s)

question 80

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Most people laughed when Evelyn Ringler explained her product idea: a solar-powered vacuum cleaner. But the concept was practical and the technology used in the vacuum was the same as that used in many electronic toys. After setting up a demonstration booth in a mall in a Chicago suburb, Evelyn felt more assured than ever that her idea would be a hit. Consumers seemed receptive and offered helpful pieces of advice, such as how much they would pay for the vacuum, what colors they would prefer, and why they would not buy the vacuum.
The vacuum itself was shaped like a small saucer, with a filter bag on top and sensory nodes along the edges. After being charged in the sunlight, the vacuum could run for 7 hours, covering a floor area of 600 square feet. As the apparatus lightly bumped into table legs, chairs, and so on, the sensory nodes allowed the vacuum to move around the objects in various directions. This is the same type of technology used in the manufacture of children's racecars and walking dolls.
Evelyn knew that the solar-powered vacuum would be especially helpful to both elderly consumers, who may have a more difficult time with vacuuming, and on-the-go consumers who lead busy lives. The price would be above average but would likely be reduced after Evelyn recouped some of her costs.
After a 500-unit production run and a substantial financial investment, Evelyn set up a multiple-city test market, in a Chicago mall and in an appliance store in New Jersey and several other retail stores in Florida. "It's such a novel idea," Evelyn added. "People will notice it, even if they don't buy it right away."
-Evelyn's ________ is the practical use of solar power in a vacuum cleaner that is designed to effortlessly vacuum clean the floors of on-the-go and elderly consumers.

• A) product placement
• B) product concept
• C) product image
• D) product idea
• E) virtual product

Recognize the role of third-party payers in the healthcare system.

Understand the various healthcare payment systems and their implementation, especially Medicare.

Evaluate factors driving healthcare costs in the United States.

Comprehend the complex nature of healthcare cost determinants beyond patient care.

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Definitions:

Cognitive Dissonance Theory

A theory suggesting that individuals experience psychological discomfort (dissonance) when holding two or more contradictory beliefs, ideas, or values.

Role-Playing Theory

The concept that individuals learn and understand roles by acting them out, which can influence their behavior and perceptions in various social contexts.

Attribution Theory

A psychological theory focused on how individuals interpret events and how this relates to their thinking and behavior.

Attitude Theory

A field of study within social psychology that examines how beliefs, feelings, and behaviors towards objects or concepts are organized and how they influence actions.