Marketing Mix Planning Begins with ________

question 84

Multiple Choice

Marketing mix planning begins with ________.

• A) building an offering that brings value to target customers
• B) finding a suitable promotion strategy for the product
• C) setting a reasonable price for the product
• D) selecting the right channel for distribution of the product
• E) calculating the total costs involved in manufacturing the product

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Definitions:

Perfectly Competitive

A market structure characterized by many buyers and sellers, free entry and exit, and a homogeneous product.

Consumer Surplus

The distinction between the ideal payment by consumers for a product or service and the financial outlay they make.

Average Cost

An alternative term for average total cost; the total cost divided by the quantity of output produced.

Deadweight Loss

A reduction in economic effectiveness that happens when a product or service does not reach, or cannot reach, its equilibrium state.