Market Offering Includes Everything from Pure Tangible Goods to Pure

question 60

Multiple Choice

Market offering includes everything from pure tangible goods to pure services, as well as combinations of goods and services. Which of the following is NOT a product or service?

• A) breakfast cereal
• B) rental car
• C) free concert
• D) shoes
• E) haircut

---

Definitions:

Brand's Position

Refers to a brand's unique place and value proposition in the marketplace as perceived by its target audience.

Short Equity

typically refers to a short-selling strategy in the stock market where investors sell shares they do not own, betting the stock's price will decline.

Negative

is generally used to describe something harmful, undesirable, or lacking in positive qualities.