After a Brief Stay at a Luxury Hotel in Paris

question 145

Multiple Choice

After a brief stay at a luxury hotel in Paris, Benjamin Sanders noted that the hotel had kept every promise it made when he booked the room, meeting all his needs. He added that it was a "thoroughly comfortable and opulent experience." According to Young & Rubicam's Brand Asset Valuator, this reflects brand ________.

• A) valuation
• B) esteem
• C) relevance
• D) differentiation
• E) knowledge

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Definitions:

Looking-glass Self

A social psychological concept stating that a person's self grows out of society's interpersonal interactions and the perceptions of others.

Petty Theft

The act of stealing items of relatively low value; considered a minor crime or misdemeanor.

Reflection

The process of intentionally thinking about one's actions, experiences, beliefs, and values to gain insights or learning.

Expectancy-value Theory

A psychological theory that explains behavior as driven by the belief that one's effort will lead to desired outcomes and the value of those outcomes to the individual.