________ Involves the Use of a Successful Brand Name for New

question 15

Multiple Choice

________ involves the use of a successful brand name for new or modified products in a new category.

• A) A line extension
• B) A product line
• C) A brand extension
• D) Co-branding
• E) Cannibalization

---

Definitions:

Power Company

An entity that generates, transmits, and distributes electricity to consumers and businesses within a specific area or region.

Cost-Oriented Approach

A pricing strategy where the price of a product is determined based on the cost of production plus a markup percentage for profit.

Cost-Plus Pricing

a pricing strategy where the selling price is determined by adding a specific markup to a product's unit cost.

Skimming Pricing

A pricing strategy where a high price is set for a new product to maximize profits layer by layer from segments willing to pay the high price before lowering the price over time.