________ Segmentation Assumes That Nations Close to One Another Will

question 62

Multiple Choice

________ segmentation assumes that nations close to one another will have many common traits and behaviors.

• A) Geographic
• B) Occasion
• C) Psychographic
• D) Benefit
• E) Demographic

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Definitions:

Equivalent

Equal in value, function, or meaning.

Connotations

The ideas or feelings that a word evokes in addition to its literal or primary meaning.

Concept

A broad term referring to an idea, notion, or understanding that is often abstract or general.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, suggesting a resemblance or analogy.