When the Size, Purchasing Power, and Profile of a Market

question 130

Multiple Choice

When the size, purchasing power, and profile of a market segment can be calculated, the market is ________.

• A) measurable
• B) profitable
• C) substantial
• D) actionable
• E) competitive

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Definitions:

Medium

A means or mode of communication or expression; can refer to materials used in art, types of publication, or channels of communication.

Overall Length

The total length or size of an object, item, or entity from one end to the other.

Level of Detail

The degree of specificity and granularity in a description, presentation, or instruction, affecting how comprehensively a subject is explained or understood.

Range of Information

The breadth or variety of data, facts, and figures that is available or provided on a particular subject.