Geographic Segmentation Divides the Market into Segments Based on Variables

question 125

True/False

Geographic segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

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Definitions:

Marginal Revenue

The supplementary financial gain obtained through the sale of one more unit of a good or service.

Profit

The financial gain obtained when the amount earned from a business activity exceeds the expenses, costs, and taxes.

Marginal Revenue

The profit increment a business achieves through the sale of one extra unit of its offerings.

Macaws

Large, brightly colored parrots with long tails and powerful beaks, native to Central and South America.