To the Extent That a Company Can Differentiate and Position

question 45

True/False

To the extent that a company can differentiate and position itself as providing superior customer value, it gains competitive advantage.

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Definitions:

Gestalt Therapy

An approach to mental therapy that underscores self-responsibility and zeroes in on the patient's immediate life experiences, the rapport between patient and counselor, the influence of environmental and social settings on a person's existence, and the personal adjustments made based on their encompassing situation.

Family Therapy

A type of psychological counseling that helps family members improve communication and resolve conflicts.

Operant Conditioning

A learning principle associated with the modification of behavior through the consequences of that behavior, such as rewards and punishments.

Psychoanalysis

A therapeutic technique and theory of psychology developed by Sigmund Freud that emphasizes unconscious motivations and conflicts in shaping behavior and personality.