________ Means That Consumers Are Likely to Remember Good Points

question 96

Multiple Choice

________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

• A) Selective attention
• B) Selective retention
• C) Cognitive dissonance
• D) Selective distortion
• E) Cognitive bias

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Definitions:

Clients

Individuals or organizations that receive services or products from a professional or company in exchange for compensation.

Trust Increases

The process by which reliability and confidence in a person, organization, or system grow over time.

Wisdom Decreases

A notion suggesting a decline in wisdom, possibly due to various factors such as age, societal changes, or shifts in values.

Lasting Friendship

A deep and enduring bond between individuals characterized by mutual affection and sustained over a significant period.