When a Customer Feels Uneasy About Losing Out on the Benefits

question 83

Multiple Choice

When a customer feels uneasy about losing out on the benefits of a brand not purchased, she is likely to experience ________.

• A) selective retention
• B) selective attention
• C) selective distortion
• D) cognitive dissonance
• E) consumer ethnocentrism

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Definitions:

Carrying Costs

Expenses incurred by holding inventory over a period, including storage costs, insurance, and opportunity costs.

Credit Policy Effects

The impact of a company's credit policy on its operations, including effects on sales volume, customer relationships, and cash flow.

Cost Factor

A multiplier or rate that helps in estimating the cost of a project, task, or operation based on certain parameters or variables.