People Differ Greatly in Their Readiness to Try New Products

question 89

True/False

People differ greatly in their readiness to try new products. In each product area, there are "consumption pioneers," also referred to as lagging adopters.

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Definitions:

Class Stratification

The division of society into classes based on wealth, occupation, or social status, leading to inequality in access to resources and opportunities.

Classes

Organized groups of students meeting regularly to study a subject under the guidance of a teacher.

Socioeconomic Index

A composite measure that considers an individual's or group's economic and social position in relation to others, based on factors like income, education, and occupation.

Occupational Status

The relative value or prestige assigned to specific occupations or professions within a society, often influencing social standing and access to resources.