What Is the Purpose of Marketing Analytics

question 1

Multiple Choice

What is the purpose of marketing analytics?

• A) to obtain secondary data and integrate it with primary data
• B) to gather and integrate data in a central, accessible location
• C) to interpret the data obtained
• D) to prevent the theft of customer data
• E) to identify and discard outdated data

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Definitions:

Diet

The combination of foods and beverages consumed by an individual, which can affect health and well-being.

Hypothalamus

A region of the brain responsible for producing hormones that control bodily functions such as temperature, hunger, and sleep.

Cerebellum

A region of the brain that plays an important role in motor control, coordination, precision, and timing.

Hippocampus

A major component of the brains of humans and other vertebrates, involved in the consolidation of information from short-term memory to long-term memory, and in spatial memory that enables navigation.